刘纾冰 · Bella Liu

我的一个反复追问：一个故事如何才能真正被理解？My recurring question: how can a story be truly understood?

我把文化观察转化为面向年轻人、教育者和品牌的媒体研究与互动体验。I turn cultural observations into media research and interactive experiences for young audiences, educators, and brands.

从 W8 的消费文化研究，到可可西里的纪录片、斯里兰卡的支教和 Toread 品牌研究，我关注技术如何改变人们看见、学习与连接的方式。From W8's study of consumer culture to documentary fieldwork in Kekexili, teaching in Sri Lanka, and research at Toread, I explore how technology changes the way people see, learn, and connect.

文化与媒体Culture + Media纪录片、视觉叙事和公共记忆documentary, visual storytelling, and public memory
包容教育Inclusive Learning跨语言、能力和文化的沟通communication across language, ability, and culture
技术理解Technology Literacy产品技术、用户信任和价值表达product technology, user trust, and value communication

精选项目Selected Work

文化、沟通和新兴技术交叉处的现场与原型项目。Field-based and prototype projects at the intersection of culture, communication, and emerging technology.

AI 文化分析工具 · Labubu 案例AI culture analysis tool · Labubu case

W8：AI 冲动消费反思工具W8: AI Impulse-Buying Reflection Tool

面向 Gen Z 的消费欲望反思工具。A Gen Z reflection tool for trend-driven desire.

以 Labubu 为案例，把“我想买”快速拆解为身份、社群、稀缺感和情绪安慰。Using Labubu as a case, the prototype turns “I want it” into a quick reflection on identity, community, scarcity, and emotional comfort.

01 / CHATBOX 进入互动 Chatbox ↗Enter the Chatbox ↗ 体验从刷到、想要到反思的过程Explore the path from seeing to wanting to reflecting 02 / RESEARCH 阅读研究论文 ↗Read the research ↗ Labubu、新奢侈与 Gen Z 消费欲望Labubu, new luxury, and Gen Z consumer desire

快速项目摘要Quick project brief

问题Problem 平台热度让“想买”变得紧急。Platform hype makes desire feel urgent.

用户Audience TikTok、小红书和 Instagram 上的 Gen Z 收藏者。Gen Z collectors on TikTok, Xiaohongshu, and Instagram.

研究洞察Research Insight 欲望由情绪、身份、社群和稀缺感叠加。Desire grows through emotion, identity, community, and scarcity.

设计回应Design Response 双语 Chatbox 帮用户在购买前生成反思报告。A bilingual chatbox turns impulse into a pre-purchase reflection report.

我的职责：My role: 研究、双语内容、互动设计和原型开发。research, bilingual content, interaction design, and prototyping.

目标不是刺激消费，而是让用户先暂停、再选择。The goal is not more consumption; it is a clearer pause before choosing.

AI 反思AI reflection 数字平台Digital platforms 负责任技术Responsible technology

纪录片拍摄 · 2025年8月Documentary fieldwork · August 2025

可可西里纪录片Kekexili Documentary

环境劳动、地方记忆与人地关系的影像民族志。A visual ethnography of environmental labor, place-based memory, and human-land relations.

在可可西里，我以人类学田野视角观察保护站工作人员的日常巡护、地方知识和环境伦理如何被实践出来。纪录片在这里不只是记录风景，而是一种研究方法：通过影像理解人、制度、动物与高原生态之间持续协商的关系。In Kekexili, I approached documentary filming as anthropological fieldwork, observing how conservation workers practice patrol routines, local knowledge, and environmental ethics. The camera became more than a recording tool: it became a research method for studying the negotiated relationships among people, institutions, animals, and the plateau ecosystem.

研究视角Research Lens 借鉴视觉人类学和生态人类学，关注自然保护如何在日常劳动中被生产出来。Grounded in visual and ecological anthropology, focusing on how conservation is produced through everyday labor.

田野方法Field Method 结合参与式观察、非正式访谈和情境化拍摄，记录巡护现场中的身体经验和地方知识。Combined participant observation, informal interviews, and situated filming to capture embodied experience and local knowledge.

核心问题Core Question 保护者如何把抽象的生态责任转化为可执行、可传承、可被公众理解的社会实践？How do conservation workers turn abstract ecological responsibility into social practice that can be acted on, remembered, and shared?

思想收获Conceptual Takeaway 环境保护不是单纯的自然管理，而是人与非人生命、制度和记忆共同构成的文化实践。Environmental protection is not only nature management; it is a cultural practice shaped by humans, nonhuman life, institutions, and memory.

纪录片Documentary 现场拍摄Fieldwork 生态保护Environmental protection

支教服务 · 2025年6月Teaching service · June 2025

斯里兰卡融合教育服务Sri Lanka Inclusive Education Service

沟通、无障碍和以人为中心的学习。Communication, accessibility, and human-centered learning.

和斯里兰卡残障儿童一起工作让我明白，沟通并不只靠语言。艺术、动作、手势和游戏都可以成为跨越语言、能力和文化的桥梁，也让我开始关注 AI 如何支持包容教育：帮助表达，但不替代人的关怀。Working with children with disabilities in Sri Lanka taught me that communication is not only verbal. Art, movement, gesture, and play can become bridges across language, ability, and culture. This experience shaped my interest in AI for inclusive education: tools that support expression without replacing human care.

支教Teaching 融合教育Inclusive education 公益服务Community service

Students playing outdoors during a Sri Lanka teaching activity

Students waving from steps during a Sri Lanka service day

Students showing art projects in a Sri Lanka classroom

Bella working with children during a Sri Lanka service activity

品牌研究 · 2026年1月Brand research · January 2026

探路者（Toread）品牌研究Toread Brand Research

产品技术、用户信任和文化沟通。Product technology, user trust, and cultural communication.

在探路者（Toread）调研中，我研究 GORE-TEX 材料和智能产品功能等技术优势如何被转化为消费者能理解的价值。我开始关注技术能力和用户实际感知之间的差距。During my Toread research, I studied how technical strengths such as GORE-TEX materials and smart product features are translated into consumer understanding. I became interested in the gap between what technology can do and how people actually perceive its value.

市场调研Market research 品牌策略Brand strategy 销售练习Sales practice

Toread internship sales practice in a retail store

联系我Let's connect

欢迎联系我聊纪录片、公益项目、品牌研究、音乐、舞蹈或合作。Reach out to talk about documentary work, service projects, brand research, music, dance, or collaboration.

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在课堂、田野和舞台之间，我寻找让复杂经验被看见的方法。Between classrooms, fieldwork, and performance, I look for ways to make complex experiences visible.

节奏 · 观察 · 表达Rhythm · Fieldwork · Expression

关于 BellaAbout Bella

我是刘纾冰 Bella，一个外向、好奇、行动很快的 ENTP。我喜欢把观察变成能被别人感受到的东西：一段影像、一个课堂活动、一个研究问题，或一个互动原型。I am Bella Liu: outgoing, curious, and fast-moving. I like turning observation into something people can feel: a film scene, a classroom activity, a research question, or an interactive prototype.

琵琶训练让我重视结构，Jazz 和 K-pop 舞蹈让我相信表达要有能量；研究让我把这种能量落到清楚的问题里。Pipa trained my sense of structure. Jazz and K-pop taught me energy and timing. Research helps me turn that energy into clear questions.

01 琵琶六级Pipa Level 6从节奏里学习耐心和结构。Learning patience and structure through rhythm.

02 Jazz / K-popJazz / K-pop用身体理解表达和舞台感。Using movement to understand expression.

03 现场观察Field Observation在真实场景里寻找问题。Finding questions in real situations.

04 清楚表达Clear Expression把复杂内容讲得更可感。Making complex ideas easier to feel.