BL Bella Liu

刘纾冰 Bella Liu

Bella Liu

我把文化观察转化为面向年轻人、教育者和品牌的媒体研究与互动体验。I turn cultural observations into media research and interactive experiences for young audiences, educators, and brands.

我关注技术如何改变人们看见、学习和连接的方式。通过可可西里纪录片、斯里兰卡支教和户外科技品牌研究，我持续思考一个问题：新兴技术如何帮助人的故事变得更负责任、更包容、更容易被理解？I am interested in how technology changes the way people see, learn, and connect across cultures. Through documentary fieldwork in Kekexili, teaching service in Sri Lanka, and brand research on outdoor technology, I study one question: how can emerging technologies help human stories become more ethical, inclusive, and understandable?

  • 文化与媒体Culture + Media纪录片、视觉叙事和公共记忆documentary, visual storytelling, and public memory
  • 包容教育Inclusive Learning跨语言、能力和文化的沟通communication across language, ability, and culture
  • 技术理解Technology Literacy产品技术、用户信任和价值表达product technology, user trust, and value communication
查看项目View selected work 联系我Contact me 查看简历View CV YouTube
Bella Liu portrait in a green landscape

精选项目Selected Work

文化、沟通和新兴技术交叉处的现场与原型项目。Field-based and prototype projects at the intersection of culture, communication, and emerging technology.

纪录片拍摄 · 2025年8月Documentary fieldwork · August 2025

可可西里纪录片Kekexili Documentary

环境叙事、文化记忆和视觉技术。Environmental storytelling, cultural memory, and visual technology.

在可可西里，我用纪录片拍摄理解景观、劳动和生态保护如何成为公共记忆的一部分。这个项目让我意识到，媒体不只是记录现实的方式，也是一种塑造人们理解环境责任的技术。In Kekexili, I used documentary filming to understand how landscape, labor, and ecological protection become part of public memory. This project helped me see media not only as a way to record reality, but as a technology for shaping how people understand environmental responsibility.

纪录片Documentary 现场拍摄Fieldwork 生态保护Environmental protection
Kekexili documentary scenes and plateau landscapes

支教服务 · 2025年6月Teaching service · June 2025

斯里兰卡融合教育服务Sri Lanka Inclusive Education Service

沟通、无障碍和以人为中心的学习。Communication, accessibility, and human-centered learning.

和斯里兰卡残障儿童一起工作让我明白，沟通并不只靠语言。艺术、动作、手势和游戏都可以成为跨越语言、能力和文化的桥梁，也让我开始关注 AI 如何支持包容教育：帮助表达，但不替代人的关怀。Working with children with disabilities in Sri Lanka taught me that communication is not only verbal. Art, movement, gesture, and play can become bridges across language, ability, and culture. This experience shaped my interest in AI for inclusive education: tools that support expression without replacing human care.

支教Teaching 融合教育Inclusive education 公益服务Community service
Students playing outdoors during a Sri Lanka teaching activity Students waving from steps during a Sri Lanka service day Students showing art projects in a Sri Lanka classroom Bella working with children during a Sri Lanka service activity

品牌研究 · 2026年1月Brand research · January 2026

探路者品牌研究Pathfinder Brand Research

产品技术、用户信任和文化沟通。Product technology, user trust, and cultural communication.

在探路者调研中，我研究 GORE-TEX 材料和智能产品功能等技术优势如何被转化为消费者能理解的价值。我开始关注技术能力和用户实际感知之间的差距。During my Pathfinder research, I studied how technical strengths such as GORE-TEX materials and smart product features are translated into consumer understanding. I became interested in the gap between what technology can do and how people actually perceive its value.

市场调研Market research 品牌策略Brand strategy 销售练习Sales practice
Pathfinder internship sales practice in a Toread retail store

AI 文化分析工具 · 消费趋势AI culture analysis tool · Consumer trends

反思报告原型Reflection Report Prototype

AI 和数字平台如何帮助年轻人理解线上消费趋势背后的文化力量？How do AI and digital platforms help young people understand the cultural forces behind online consumer trends?

这个原型从 Labubu 等线上消费趋势出发，把“想买”转化为文化问题：身份、社群、稀缺性、博主影响、审美偏好和情绪安慰如何共同塑造欲望？Starting from trends like Labubu, this prototype reframes a shopping impulse as a cultural question: what roles do identity, community, scarcity, influencer effect, aesthetic preference, and emotional comfort play in desire?

研究论文Research Paper 阅读《Why People Buy Labubu》：关于新奢侈、社交媒体和中国年轻消费者欲望的研究。Read “Why People Buy Labubu,” a paper on New Luxury, social media, and youth consumer desire in modern China.

案例研究：从社交媒体欲望到理性选择Case study: from social-media desire to reflective choice

问题Problem 当开箱视频、明星内容、朋友动态和限量提示同时出现时，年轻消费者很难区分真实喜好与平台推动的 FOMO。When unboxings, celebrity content, friend activity, and limited-release cues appear together, young consumers struggle to separate genuine liking from platform-driven FOMO.
用户与利益相关者Audience + Stakeholders 主要用户是活跃于 TikTok、小红书和 Instagram 的年轻消费者与收藏者；教育者、家庭、品牌和平台也会受到影响。The primary audience is young consumers and collectors on TikTok, Xiaohongshu, and Instagram; educators, families, brands, and platforms are also stakeholders.
研究洞察Research Insight 欲望通常不是由单一广告触发，而是沿着情绪价值、身份匹配、社群归属和稀缺感逐层增强。Desire is rarely triggered by one advertisement; it grows through emotional value, identity fit, community belonging, and scarcity.
设计回应Design Response 我设计了一个双语 Chatbox 和七阶段互动流程，让用户提出问题、观察影响指标，并在购买前反思自己的动机。I designed a bilingual chatbox and seven-stage interaction that lets users ask questions, observe influence signals, and reflect before buying.
商业与营销价值Business + Marketing Value 该原型可用于消费者洞察、负责任营销课堂、青年媒体素养工作坊和活动概念测试；差异点是解释转化，而不是刺激转化。The prototype can support consumer insight, responsible-marketing classes, youth media-literacy workshops, and campaign concept testing. Its difference is explaining conversion—not maximizing it.
影响与下一步Impact + Next Step 预期帮助用户为冲动命名并做出更清晰的选择。下一步是进行 5–8 次用户测试，比较体验前后的购买意愿和媒体素养。The intended impact is clearer, more reflective decision-making. Next, I will run 5–8 user tests and compare purchase intent and media literacy before and after the experience.

我的职责：My role: 问题定义、资料研究、双语内容策略、互动设计、原型开发与视觉编辑。problem framing, research synthesis, bilingual content strategy, interaction design, prototyping, and visual editing.

体验完整案例研究 ↗Explore the full case study ↗ 阅读研究论文 ↗Read the research paper ↗ 查看项目代码 ↗View project source ↗

这个工具不是为了刺激消费，而是帮助用户暂停、反思，并理解数字平台如何塑造欲望。This tool is not designed to increase consumption. It helps users pause, reflect, and understand how digital platforms shape desire.

AI 反思AI reflection 数字平台Digital platforms 负责任技术Responsible technology
欲望反思助手Desire Reflection Assistant
我为什么突然想买这个流行玩具？Why do I suddenly want this trending toy?
先暂停一下。我们可以看看平台、社群和情绪如何影响这个选择。Let's pause first. We can look at how platforms, community, and emotion shape this choice.

反思报告Reflection Report

我的欲望可能来自：My desire seems driven by:

情绪安慰emotional comfort 身份认同identity 社群归属community 稀缺性scarcity 博主影响influencer effect 审美偏好aesthetic preference

经历Experience

近期项目和学习经历的简洁时间线。A concise timeline of recent project and learning experiences.

Jan 2026

探路者品牌实习与市场调查Pathfinder Brand Internship and Market Research

分析技术优势、品牌营销差距，并通过模拟顾客互相推销训练销售表达。Analyzed technical strengths and brand marketing gaps, then practiced sales communication through customer role-play.

Aug 2025

可可西里纪录片拍摄Kekexili Documentary Filming

以保护站工作人员为主题，完成纪录片现场拍摄。Completed field filming for a documentary about conservation station staff.

Jun 2025

斯里兰卡残障儿童支教Sri Lanka Teaching Service

参与课堂、艺术和游戏活动，支持儿童互动与表达。Joined class, art, and play activities to support children's interaction and expression.

Pre-College

Babson · Barnard · Brown

申请并获得三个 Pre-College 项目机会，探索商业、社会议题和跨学科学习。Accepted into three Pre-College programs to explore business, social issues, and interdisciplinary learning.

技能与方向Skills

这些能力来自真实项目、表演训练和跨文化现场经验。These skills come from real projects, performance training, and cross-cultural field experience.

文化分析Cultural Analysis 现场观察、纪录片解读和跨文化沟通。Field observation, documentary interpretation, and cross-cultural communication.
新兴技术素养Emerging Technology Literacy AI 辅助叙事、沉浸式媒体、数字平台和产品技术研究。AI-assisted storytelling, immersive media, digital platforms, and product technology research.
以人为中心的沟通Human-Centered Communication 采访、教学、公开表达、表演和观众互动。Interviewing, teaching, public speaking, performance, and audience engagement.
创意研究Creative Research 把真实经历转化为故事、问题和设计想法。Turning real-world experiences into stories, questions, and design ideas.
Students showing artwork in Sri Lanka classroom

关于 BellaAbout Bella

我是刘纾冰 Bella，一个开朗的 ENTP。我从小学习琵琶，考到中国音乐学院琵琶六级，也喜欢跳 Jazz 和 K-pop。对我来说，创作、表演和研究都和“如何让别人理解”有关。I am Bella Liu, an outgoing ENTP. I grew up learning pipa, earned Level 6 certification from the China Conservatory of Music grading system, and love Jazz and K-pop dance. For me, creation, performance, and research all connect to one question: how can people understand more clearly?

联系我Let's connect

欢迎联系我聊纪录片、公益项目、品牌研究、音乐、舞蹈或合作。Reach out to talk about documentary work, service projects, brand research, music, dance, or collaboration.

Email sophe0224@gmail.com 简历CV Bella_Liu_CV.pdf YouTube @B3llaS-w4z